What they do
Playable is a market-leading Digital Activation Platform that empowers your company to easily activate your target audience with gamification mechanisms. It enables its B2B customers to capture more quality leads while activating and engaging their target audience / end-users, thereby collecting valuable user data.
Why we invested
We have become increasingly bullish on the role of gamification in the online customer acquisition stack and Playable had the best-in-class platform. During our analysis phase, we observed that digital marketers, when changing jobs from one organization to another, would insist that Playable be used at their new workplace. That degree of customer advocacy told us they’re on to something special here.