HomeTouch is a platform that helps families to connect with pre-approved and vetted self-employed carers in their local area. Users maintain the control that comes with employing a carer directly, while Hometouch handles the paperwork and payments.

It was based on the fundamental thesis that at-home-care demand would accelerate in the UK over the coming decades, following shifts in the overall demographics. Founder Jamie Wilson is an M.D. himself, and therefore uniquely positioned to navigate a heavily regulated industry. And he built a commercial team around himself with a proven track record with building efficient online customer acquisition funnels. Last, HomeTouch sits on one of the most extensive catalogues of certified at-home-care suppliers, so they have an ‘unfair advantage’ compared to the closest online competitors.