Pie is a TravelTech startup that has developed an end-to-end digitalization of the VAT refund process for tourists and retailers. Pie is making the process much more simple, fast and secure, and provides tourists with the market’s lowest fees and retailers with the highest revenue share.

We have high conviction in the team’s ability to digitalize a highly pen-and-paper driven VAT reclaim industry to unlock significant value to tourists and retailers. The market size is huge, and we believe Pie is able to capture a large share of the evolving digital market.